Design leadership that simplifies complexity.

Shaping useful, intentional experiences across fintech, AI, and platform products.

Hands-on Product Design Leader from early concept to high-stakes delivery. Calm, focused, and collaborative in fast-moving teams.

My work

I start with context. Every design decision is grounded in business goals, user insights, and the long-term direction of the product.

I focus on systems that grow with the product, from design patterns to team workflows ensuring consistency without slowing things down.

I use AI tools to explore ideas faster and prototype more efficiently, without losing sight of human-centred design principles.

I'm always open to discussing new opportunities, especially projects that push boundaries and create real impact.